WordPress eCommerce theme: 7 proven themes that simply works

This is a comprehensive guide on which WordPress eCommerce theme to buy for your next eCommerce project. Read this and get the guesswork out of your system.

WordPress eCommerce theme

Nowadays, online business is expanding at an astronomical rate. Selling products online has become an everyday deal.  So, thanks to the evolution of technology for building your online store easily with just a few clicks.

The theme of a website plays a vital role in giving your website a standout look and attractiveness to its customers. So, choosing the appropriate theme is important for you to take your online business ahead.

WordPress eCommerce theme aka WooCommerce theme is the design template of a website. Each WordPress site gets a unique look for its themes. 

In short, themes provide a website with

  • Theme-specific color schemes
  • Layouts and
  • Styles

You can even customize individual elements of a theme further. The theme directory contains a huge number of themes that can be either previewed live or can be installed with just a click of the mouse.

Moreover, users can buy custom WordPress themes and upload them to any WordPress website. Designers and developers from around the world sell these custom WordPress themes.

Most common features of a WordPress eCommerce theme  

WordPress eCommerce theme that offers the followings are considered to be of top quality—

  • Good look
  • Reflects your brand
  • The best shopping experience for your visitors

To meet up with the goals, you should choose a theme that includes:

  • A clean, uncluttered design

The look of your brand reflects through your theme. So, your theme should be customizable and make it easy for visitors to find what they need and contact you for questions and issues. 

A quality WordPress eCommerce theme showcases your products with exquisite dispersions.

  • Mobile responsive

A great number of online shopping is done from mobile devices. And that’s the reason your theme needs to be responsive to devices with every viewport.

The reason you need a mobile responsive website:

According to the statistics, 80% of the users surf through the internet with their smartphones. When launching your website, there may be a question, “will the visitors access the site using mobile devices?”  

If you choose a theme that is mobile responsive, you don’t have to worry about whether your visitors are coming from a desktop or a handheld. In a word, the mobile responsive feature of your theme will help increase the number of visitors to your website. As the number of visitors increases, so do the sales; simple math!

Responsive website design offers you a number of benefits, including:

  • Makes it easier for users to share and link to your content with a single URL.
  • Helps Google’s algorithms accurately index properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.
  • Requires less developmental time to maintain multiple pages for the same content.
  • Reduces the possibility of the common mistakes that affect mobile sites.
  • Requires no redirection for users to have a device-optimized view, which reduces load time.
  • Saves resources when Googlebot crawls your site.
  • Compatibility with other plugins

There are a number of ways plugins can extend your functionality. Your eCommerce website can get a variety of highly specific functions by adding additional pieces of code known as Plugins. Your WordPress site may require multiple plugins to function properly. 

A good WordPress eCommerce theme should support all the mainstream plugins.   

  • Social media integration

Social media functionality can be added in various forms, both in free and paid plugins.

A quality WordPress eCommerce theme should be compatible with the plugins that offer features that integrate your site and product displays into your preferred social media sites. 

  • Easy navigation and search functions

You need to focus on how to give your customers the best experience in your eCommerce store. The best quality WordPress eCommerce themes should include user-friendly navigation.

The navigation can include options for

  • Menu placement
  • Easy to find search bars and 
  • Other navigation aids

A variety of online asset marketplaces and third-party developers provide quality WordPress themes. Some WordPress eCommerce themes are free while some are premium. The fact is that premium themes provide full support and all premium features at a variety of prices, ranging from less than $50 to $100. 

Now, let’s dive into both the free and premium WordPress themes. After going through the list, you will be able to pick the right theme that goes with your necessity. 

At the end of the discussion, I will let you know about my pick. So, without further ado, let’s begin. 

WordPress eCommerce theme: Top seven (on usage)

  1. OceanWP

OceanWP is a versatile WordPress theme that comes with both free and premium versions with tons of multipurpose demos. The good thing is that OceanWP can be entirely customized via page builders. It also comes with full WooCommerce integration. 

This theme offers a set of pre-made designs that can be installed in just two or three clicks.

In short, OceanWP theme is

  • Fully responsive
  • Retina ready
  • Loads fast
  • Supports RTL texts
  • Built-in SEO
  • Social media features

However, using OceanWP will boost your sales and help you make more money. 

Besides, you will get these advantages: 

  • Shopping cart pop-up
  • A floating add to cart bar
  • Quick view (allowing users to see other products’ details without leaving the current page)
  • And more

In addition to the above-mentioned features, take a look at the following features of OceanWP to know about the theme in a nutshell.

  • parallax effect,
  • e-commerce ready,
  • modern widgets,
  • animations,
  • responsive layout,
  • flexible and multipurpose design,
  • 13 different demos.

Price: OceanWP is free but the premium version (extra extensions) costs you $39.

  1. Astra

A clean and professional-free theme that is not just limited to eCommerce stores. The theme offers:

  • Awesome parallax scrolling
  • Marketing-friendly ribbons
  • Clean design
  • Modern appearance

 The key features of the Astra theme include:

  • Incredibly customizable
  • Works with your favorite page builder
  • Delivers multiple theme options
  • Capable of serving any market or niche
  • Fully responsive

By using Astra you can import a range of starter demos according to the purpose of your website. That’s not all, Astra also gives you a set of add-ons and custom widgets that bring more features.

In a nutshell, the features of Astra are:

  • responsive design,
  • optimized for high performance,
  • page layouts,
  • advanced typography options,
  • WooCommerce ready,
  • lots of multipurpose starter sites.

Price: Astra has both free and premium versions. Premium version costs $59 for additional upgrades and features. 

  1. Divi

Divi is a leading eCommerce and multipurpose theme.

A great number of users love it for its—

  • Highly eye-catchy design
  • Great built-in features
  • Customization options
  • Overall user experience and
  • The drag-and-drop interface

In fact, you can create your own design with it. This WordPress theme has a fully responsive design. It offers you to choose from a huge collection of pre-made layouts. There are nearly a thousand layouts available here. 

The drag-and-drop feature helps you work with freedom. When it comes to product selling, WooCommerce integration in the theme makes your work easier. As a result, you can work on your product(listings, pages), checkout, and so on.  

Divi comes to you with a lot of features. You get a lot of options, such as: 

  • Fully responsive
  • Multiple page layouts
  • Extensive social media integration
  • Clean and intuitive navigation
  • Translated into 32 languages
  • Drag and drop building
  • True visual editing
  • Custom CSS control
  • Design options galore
  • Inline text editing

Price: It’s a premium theme that costs from $89 to $249.

  1. Neve Shop

A flexible, multipurpose WordPress theme that provides all the powerful WooCommerce features with the dedicated starter pack. The theme is easy to customize through drag-and-drop page builders. 

The theme is user-friendly along with—

  • Ready RTL
  • SEO friendly
  • Optimized for speed
  • Good looking

Page builder plugins like Elementor and Visual Composer made the designs in the Neve. 

Take a quick look at the overall features of Neve Shop.

  • responsive design,
  • compatibility with drag-and-drop page builders,
  • lightweight and SEO friendly,
  • one-page/multi-page layout,
  • pricing tables,
  • overlay content blocks,
  • ready to use demos, including WooCommerce,
  • parallax and lazy loading effects.

Price: It’s free, but you have to pay from $39 onwards for additional upgrades and features.

  1. Storefront

Storefront is an awesome WordPress eCommerce theme with a clean and simple design. It comes with—

  • Full-width header
  • Multiple product categories

Besides, Storefront offers special categories for—

  • top-rated products
  • Recent products
  • Featured products
  • On-sale products

The theme works great with the WooCommerce plugin without any glitch, plus the typography is ridiculously good. 

Overall, this theme is a good starting point for stores and the custom widgets help a lot.

The following features will help you to know about the theme even more.

  • responsive design,
  • SEO friendly,
  • widgetized,
  • translation ready,
  • custom homepage template,
  • minimalist design,
  • WooCommerce integration.

Price: Not to worry about paying. It’s free.

  1. Leto

Leto is a great option for websites seeking simple and modern design. It’s a clean eCommerce theme that will put your products in the spotlight. 

Leto comes with some customization options as you can

  • work on the headers and header media
  • adjust the basic options via the theme options panel
  • build your homepage with some custom widgets

It works well on mobile which is a great advantage in this day and age.

The features of Leto are as follows.

  • powerful WooCommerce integration,
  • header media,
  • Google fonts,
  • translation ready,
  • responsive design,
  • call-to-action visuals,
  • blog module.

Price: It’s absolutely free.

  1. Hugo

Hugo is a theme where the WordPress eCommerce plugin truly outshines. Hugo has custom widgets available for popular categories, products, and blog posts. 

Homepage customizations of this theme can be done easily, plus you get multiple color schemes to choose from. This theme is extremely effective for search engines and drag-and-drop page builder plugins.

 Hugo has the following features. Take a look.

  • Truly unique layout
  • WooCommerce support
  • Custom widgets
  • Multiple color schemes
  • SEO optimized 

Price: A premium theme that costs $49.

Now, it’s time to take my pick. I’ve categorized the themes from three different angles. Here they are—

My pick: Astra

Astra is the jack of all trade eCommerce WordPress themes. It provides a ton of starter site designs. Besides, it gives me full freedom to customize my eCommerce site however I wish.

It has both free and paid versions. And the paid version starts at $59 which fits my budget.

Alternative option: Divi

It offers a similar set of features to Astra. It has a slightly different package, but that’s okay. If you don’t want to work with Astra, Divi is for you.

But don’t forget Divi doesn’t have any free version. So once you pick it, there is no turning back. 

Budget Pick: Astra or Neve Shop

Neve is a great multipurpose WordPress eCommerce theme. It is easy to use because no setup is required. Astra and Neve Shop are both free and highly functional.

That’s it! My discussion ends here on the topic of the WordPress eCommerce theme. I hope you will be able to choose the right theme that goes with your requirements and budget after reading the whole article.

Read this if you are interested to open a blog as well.

So, install your preferred theme in your WordPress and you are ready to go.

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